ABOUT
We believe life is
meant to be designed, not left to chance.
Founded three years ago, our journey began with creating jewelry from recycled cotton, blending sustainability with creativity. Today, we’ve evolved into a hub for personal growth, offering workshops and one-on-one coaching designed to help you live intentionally and joyfully.
MEET CAOIMHE DE FRÉIN
Caoimhe is a Life Design Coach with a passion for empowering individuals to thrive.
Combining her background as an engineer, creative, and coach, she brings a unique mix of structure and inspiration to guide you in gaining clarity on your goals, developing the mindset to succeed, and embracing a life filled with purpose.
04
Media Appearances
Listen back to Caoimhe's interview with Clare McKenna on Newstalk
03
Our Values
Our values are our north star. While the destination may be unclear, they act as a compass – guiding every decision along the way.
Bravery
The commitment to lean into fear. While fear cannot be removed, accepting it opens endless possibilities.
Community
At the heart of DEFRÉIN. We believe that nothing can be achieved without community. We strive to give back and create a positive impact for those around us.
Creativity
The opposite of anxiety. Through our creative processes, we empower you to flourish – to think beyond fear and believe in a brighter future.
Grit
A value inherited from our ancestors. Grit means staying the course despite obstacles. Every day is a learning day.
Joy
Not a fanfare, but a practice. Joy is about being present in the moment to notice and appreciate the small things. All the small things add up.
Realness
We see the irony, as ‘realness’ isn’t a word! But this is our promise to stay true to ourselves and those we serve.
02
Our Story
In 2019, our founder, Caoimhe was introduced to vision boards by her manager in her tech job. As a data leader with an engineering background, she was initially sceptical. However, given the opportunity to create her first vision board, she embraced it. That simple A3 collage mapped out her goals and dreams for the year ahead. Seven years later, she continues this annual ritual – each year growing bolder, brighter and more intentional.
Her vision board led to the creation of DEFRÉIN, a sustainable jewellery business that gained recognition in The Irish Times and Irish Country Magazine. Balancing a full-time job and three children, her vision board for the following year focused on boundaries. By 2023, it carried a new raw and daring intention: ‘Unleash your imagination and create your dream job.’
Not only did she decide to leave the security of her tech job but she also parted ways with the jewellery aspect of her company that year also, when its creation became mundane. Instead, she decided to follow her true passion full-time: helping others design lives they love.
Today, through individual coaching and innovative workshops, we are passionate about helping you gain clarity on what matters most, who you are, your values & strengths – all while understanding that mindset is your superpower. While you can’t change the past, but you can choose a mindset to create the future you want to live.
01
Who We Serve
From tech companies to marketing agencies and private individuals, DEFRÉIN supports diverse clients in finding clarity and direction. Whether you’re a corporate leader, a graduate, or someone searching for more joy, our workshops and coaching sessions are designed for you.
-
![Yellow quotation mark]()
During the workshop, Caoimhe guided us through the process of creating our own career vision boards, gaining clarity on our career ambitions, and creating a practical action plan to bring our vision to life. It was such a lovely evening - the act of simply sitting for 2-3 hours, reflecting on goals and aspirations, channeling our creativity and walking aways with something tactile felt special.
Karen Church, Founder – HER+ Data
